Business Brokers Market? – (2018 Industry Marketing)
Sustainable and competitive intelligence is, a striving point in any industry, whether, it be property and casualty insurance, or commercial auto insurance.
This is because, it allows you to take an existing, researched, component of industry data, and compare it to observational facts.
These facts, are then compared in current trends, and linked to a solution based platform.
The solution based platform is, one in which, can streamline any industry, whether that industry be:
• insurance,
• technology
• business brokerage
The bottom line of this function is, to introduce exponential amounts of volume or traffic, with efficiency.
The two, make a beautiful business union.
Business Brokerage Market?
Business brokers for example, have a varied union between industries and markets.
This is because, their work duties, and user engagement, cross between different industries.
This cross-layer effect of market crossing, can occur from within industries alone and independent of others.
Or, it can be grouped along with other industries, based on user engagement and interaction.
Industry exposure and cross marketing, helps branch business brokers into other markets, outside of their own.
For example, they may touch an insurance market on Tuesday, while wrapping up an e-commerce sell on Friday.
Business Brokers – Brokerage Platform?
Business Brokers, have a unique position, within the industry platform marketplace.
This is because, they are involved in so many, or most of the main industry layers in our economy.
This unique feature allows for them to create a powerful online business brokerage platform.
This is where many other platforms can exist within one, or have room for future platform creations.
This is because, this space is open and ready for progressive industry leadership and strategy.
Progressive Thinking in Business Strategy Creation
These strategies, can take shape through, different channels, forms and communication platforms.
These messages are to encourage progressive thinking, and industry awareness, through outreach programs.
Some of these outreach programs, are as followed:
• industry outreach programs,
• educational programs for industry leaders and,
• educational programs for consumer knowledge
• industry tools, and technological advances
• industry marketing and cross marketing
Industry Developments – Business World and Beyond
According to the Business Brokerage Press (2017), a survey of questions had been conducted on a pool of industry business brokers.
This survey measured the business brokers responses.
These responses, were to show what new industry developments and advancements, members of the field, were seeking to see improvement and advancement in.
Some of these responses, were triggered from industry news, and other information outlets, including:
• Trends
• News,
• Press Releases
Business Brokers – Industry Topics of Discussion
One of the questions asked to this survey pool of business brokers, included discussions of industry advancement and improvement.
Many questions were asked to these business brokers. One question, that gets to the core of the issue, went as followed:
“what topics would you want to learn more about in your industry of business brokerage”.
Answers from the respondents, included:
1. Marketing
2. Valuation and other related techniques
3. Taxes
4. Deal making structures
5. Financing and Industry Improvement and Advancement
This same pool of business brokers, were asked on the areas of improvement and advancement.
They were asked what areas in their industry would they like to see this improvement and advancement take place in.
Their answers included, in order of importance:
• SEO (Search Engine Optimization)
• Social Media
• Email Marketing
• Website
• Online Management
• Business Development
• Improved use of Technological Resources
• Direct Mail Marketing
• Tax Planning
• Better use of CRM
Business Industry Island – Isolated Marketplace?
Remember, no company or agency brokerage, or product lives in an isolated tunnel or vacuum.
This becomes obvious, once you take to the online knowledge marketplace.
Here, is where you can find an overwhelming amount of:
• resources,
• tools and
• software
Business Marketing Tools
Business marketing tools, were developed and placed on the online marketplace, to help streamline daily business and personal tasks.
These two tasks, do go hand in hand in many of our lives. Separation of the two, at times, is impossible.
Now, some of the time saving tools, for both the, business brokers and buyers, and sellers, are valuation tools.
Online Valuation Search
Just, try it sometime, Google, “Business Valuation tools” for example.
You can see many different brand and business listings, on the organic search page of google.
Make sure to scroll below the Ads and local listings, if applicable, to see all the results collected through organic processing.
These site and business listings that you click on, will provide you with tools:
• for valuation,
• industry information guides, and
• other self-help links.
User Flow Chart – Business Website Structure
The links and landing pages provided on these site listings, will have an underlying layer to it, or an intentional website structure.
This is to increase both user engagement and traffic.
These additional layers, built onto the website, can help increase the conversion rate of each click, from each online user.
This online user behavior, will help with the click through rate on the business website.
As an effect, the bounce rate, or user disengagement from a website or domain, will be reduced.
This is because, the flow chart of the website architecture was built with both user and search engine in mind.
It fulfills all avenues of success, from a technical perspective, to a content creation and marketing perspective.
Outline Industry Key Points
However, for simplicity purposes, we are only going to provide an outline with key points.
These main points, will include the areas of topics, that were of interest by the industry respondents of the business brokerage field.
Some of these points to popular subjects found, were collected through the following channels:
• online,
• through social media channels
• and other social profile
Ultimately, these portals or landing pages, that you just clicked on, were designed for exactly that, user or lead conversion.
You just increased that page or domain conversion rate by clicking on it. Yes it may be marginal in some cases, but traffic is traffic.
Moreover, you can always build off that flow of traffic.
Once you understand the backbone to traffic progression, you can build off many funnels, channels and landing pages, for maximized results.
The more online conversions, the more popularity you earn in the eyes of google. This means, with each click through on your website from a counted user, another count is accumulated.
This only adds credit to your page rank and domain popularity.
Keep in mind that there are other ranking factors to this process, but popularity of a page or domain, is a strong contender.
Digital Marketing Intel?
If you’re in business, no matter the type, then you have a competitor or competition out there. It’s the nature of the beast.
If asked, at the right moment, at this moment, “Who is your biggest competitor?” you already have a name in mind.
You may have a few competitors, so a couple come to mind right away, when asked.
The point is, the name of your competition came to your mind when asked, so there is good reason for your awareness.
Competitor Awareness – Market Watch
Since no company operates in a vacuum, on any level, it should be no surprise that your competitors have a strategy of attacked planned or in the planning stages.
That means, with all the number of resources and tools out in the marketplace, it’s good to just find the ones your competitors are using, and use them, the tools we mean.
That’s right, you do not have to reinvent the wheel of technology.
Just make sure to find out who is your fiercest competitor and do a comprehensive online analysis of their backend.
Competitor Strategies – Tools of the Trade
This will give you first hand, what strategies they are using, which ones are effective and which ones are outdated.
The ones that are outdated, can now be replaced with newer and more advanced tools.
Here are some of the tools that you may find online:
• Free online tools
• Costly, high end software products and
• SEO platforms
• SEO Consulting Services
• Outsourcing Platforms, like Fivver
• 3rd Party Vendors
• Personal Energy and Time
So, as you can see, there is no shortage to online tools and services to help your digital marketing efforts.
