OFF-MARKET-Hands Off Marketing Automation SaaS Platform for eCommerce for Sale

OFF-MARKET ‘Q2 2022

“Hands off” Marketing Automation for ecommerce

No Seller Financing Available

Asking Price: Competitive Auction Format

Cash Flow: $12,000

Gross Revenue: $24,000

EBITDA: N/A

FF&E: N/A

Inventory: N/A

Established: 2019

Employees: 2 plus contractors

Business Description

Our client’s offering is a Marketing Automation platform that targets small-to-medium ecommerce stores that do not have the expertise in dealing with complex Marketing Automation systems like MailChimp, Klaviyo etc.

Customers can go live with our client’s platform within the same day and the platform works 100% autonomously without any engagement from the store admin. As a result, our client reports increases sales by 23% on average with higher than industry standard email open (~30%) and customer engagement rates.

1. Our client’s platform takes away the complexity by automating the whole automation flow
based on Machine Learning algorithms.

a. The algorithms adapt to each store based on its data.

2. Our Client’s platform significantly increases sales and end-user engagement for its customer.

3. With high customer satisfaction, our client reports a <1% churn rate. Features: Our client’s platform fully automates customer communication at each step of the customer lifecycle. 1. Customer Lifecycle management: At the core of our client’s platform, is where every named customer is automatically put in a specific segment. When the customer shifts segments (i.e. From Active to Defecting), a personalized campaign is triggered to bring the customer back. 2. Abandoned Basket Handling: 3-step process to handle abandoned customer basket to complete the purchase. 3. Product Re-targeting: Every customer action is tracked in real-time. When the system detects that a customer is showing interest to specific product(s) but not purchasing, it generates a personalized re-targeting campaign. 4. Product Reminder: A feature that works for stores that sell items that need to be re-filled (i.e. Vitamins, Supplements, Pet Food etc.) 5. In Store Widget: An unobstructive widget (messaging interface) on store page to increase customer engagement. 6. Bulk Emailing: The only non-automated feature is for ad-hoc emails to the whole customer database or to a specific segment of customers (filtering UI available). Detailed Information Facilities: N/A Cloud Based Competition: 1. There are over 2M stores hosted on platforms like Shopify, Big Commerce, Woo Commerce, Magento combined. 2. 80-90% of these stores can be considered small-to-medium and are target customers for our client’s platform and are not being served by other platforms. 3. Many of these stores either do not use marketing automation or only do irrelevant mass emailing to all its customers. Email open and engagement rates for irrelevant bulk emails are ~14-15%, far below our client’s platform’s open rate. Financing: Financing is not available Support & Training: As needed – specific terms for transition support can be negotiated. The Seller wishes to facilitate a successful and smooth transfer of the Business. Reason for Selling: The Owners believe their platform needs expansion capital and a management team to focus on taking the business to the next level.