Description
Profitable Fitness Studio in Prime Location!
Bend, OR (Deschutes County)
Seller Financing Available
Zip Code: 97703
- Asking Price: $289,000
- Cash Flow: $56,399
- Gross Revenue: $334,453
- EBITDA: See First Round Packet
- FF&E: $163,000 – include with purchase price
- Inventory: N/A
- Established: 2009
- Employees: 5
Business Description:
This is a thriving group fitness and personal training studio with top of the line equipment, highly skilled and professional staff, and a community feels that can’t be beaten. Income is from memberships and personal training, with a total of approximately 450 visits per week. The Seller of this business trains his staff in his system for creating safe and dynamic workouts that keep members coming back and is ready to train a buyer in the secrets to his successful system so this business can be taken the next level of success.
NDA required for first round due diligence package.
- Facilities: Excellent downtown location, large space of nearly 7.000 sq.ft, that is very well equipped. Parking is plentiful.
- Competition: Fitness is always competitive. A main competitor recently closed, opening opportunities for this studio to pick up clients. Overall, this studio stacks up very well in comparison to its direct competitor’s thanks to its high level of service at moderate pricing. Variety is key, which this studio brilliantly offers.
- Growth & Expansion: The City of Bend is currently enjoying a growth spurt, with an average of 9 people moving to the community each day. In addition, the full potential of this studio is not yet tapped into as its hours are underutilized. Certain existing community relationships can be leveraged to increase referrals. Events and online marketing are recommended as well.
- Financing: If the price and deal structure are right.
- Support & Training: As needed up to 6 months. Reason for Selling: Retirement – moving to California.
Industry overview: Companies in this industry operate fitness and recreational sports facilities that offer fitness equipment, exercise classes, swimming pools, and fitness instruction services. Major companies include LA Fitness, 24 Hour Fitness, Equinox, Gold’s Gym, Planet Fitness, Life Time Fitness, and Town Sports International (all based in the US), along with Fitness First and Virgin Active (both based in the UK), Konami Sports Club (Japan), and McFit (Germany).
Worldwide, fitness centers generate about $90 billion in annual revenue, according to the International Health, Racquet & Sportsclub Association (IHRSA). More than 200,000 fitness clubs across the globe attract about 174 million members. The top three markets by revenue are the US, the UK, and Germany.
The US industry includes about 34,000 fitness and recreation center establishments (single location companies and units of multi-location companies) with combined annual revenue of about $30 billion.
We see a very bright outlook for this business because of the strong economy overall, demographic trends supporting continued growth in personal training and group fitness, and the excellent goodwill that will convey to the buyer of this business. A 2018 estimate by the U.S. Census Bureau names Bend as the 12th fastest growing city in the U.S., growing 4.3% between 2016 and 2017, which is an average of 9 people per day moving into the city.1
A lead may be converted into a new member or training client either by the front desk associate or by the trainer who is on the floor at the moment that the lead comes into the studio. Not all prospects who come in will be a good fit for the studio offerings – some will prefer an open gym or a family-oriented facility, while others may be looking for more of a mind/body offering. Seller estimates that they convert approximately 3 of 5 prospects who come in and are serious about finding a place to work out.
To strengthen marketing initiatives, Seller recommends participating in some of the many events that take place in Bend in the summer, by setting up a booth or a tent and offering promotions. The Company also has a relationship with Oregon State University, and the Seller recommends that the buyer of this Company leverage this existing relationship to increase the student membership base. Additionally, an opportunity has recently opened up for referrals from three local hotels that previously sent clients to a gym that has recently closed.
ProNova Partners Buyer Profile & NDA
***RED STARS ARE REQUIRED FIELDS*** This information is required and must be filled in completely before the Seller will release any vital information, including business address, financial due diligence package on file, and other sensitive confidential information. It will also be used by ProNova Partners to match your buyer profile with future similar engagements our firm has for sale. * Required
// Please Validate Captcha.
').insertAfter("#captcha_element");
return false;
} else
return true;
}
else
return true;
}
// ]]>