Greg Martin PhD
M&A Advisor at ProNova Partners
“Greg Martin is the financial guru of ProNova Partners”, says Rick Carlson, CEO and founder of the firm.
~~ FROM GREG ~~
As an M&A Advisor, I provide boutique M&A services including buy-side advising, sell-side advising, business scaling, and other M&A services. I take my training in finance and accounting research and apply the methods and critical thinking to each advising engagement and M&A transaction. In addition, my years of military service established a foundation of integrity, service, and excellence in every relationship that I build and every transaction that I advise.
As an accounting professor I attempt to develop a deeper understanding of accounting information, the people who process accounting information, and better ways to help students internalize implications and preparation of accounting information. My primary research interest is in financial accounting research to include earnings management, fundamental analysis, audit quality, and financial reporting quality. I teach undergraduate and graduate courses in intermediate accounting.
~~ ABOUT PRONOVA PARTNERS ~~
As of 2023 there are over 20 team members spread amongst Advisors and support staff (50/50) all of whom help the firm close approximately a deal per week.
We are a success fee driven lower middle market M&A Advisory firm that targets companies with an enterprise value > $1MM.
CORE VALUES:
“Integrity First.”
It starts with the initial valuation all the way through closing the transaction. We provide honest and candid feedback on valuation, give consistent guidance, insight, and feedback while following our ProNova Process on every engagement. Since 95% of the time we represent both Buyer & Seller in our transactions it’s imperative for us to treat both sides fairly & we take that role seriously.
“Choose Your Own Adventure.”
We are an open ocean firm. Maybe it makes sense to BUY instead of hiring us to sell. Maybe it makes sense to sell before some internal or external competitive threat to your business depresses your valuation. We do not have a pre-defined agenda for clients. We provide fresh, customized solutions for each engagement.
“Collaborative Education.”
We strive to become industry experts in all industries we are exposed to and relish the opportunity to learn about your individual business – the education runs both ways so every client is well informed in advance of hiring ProNova Partners. If one of our M&A Advisors has specific expertise in your field, you will be teamed up with that Advisor to ensure the best possible representation for you.
“Over-deliver.”
Communicate to Buyers and Sellers everything they need to the best of our knowledge and continually strive to exceed their expectations throughout the entire sales process.
“Win.”
When you hire us to work with your Company, you either successfully (sell/buy/secure growth capital…) or you decide to close down your operations, period. We will not be denied success until you close down.
“Celebrate.”
We celebrate life, our family, our M&A Advisors and support staff, our successful engagements (partaaay!) and all of the opportunities entrepreneurs bring to ProNova Partners.
CONTACT Greg Martin PhD