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Staged for Profitability: Real Estate Staging Co.

Valencia, CA (Los Angeles County)

Asking Price: $89,000

Cash Flow: $35,204

Gross Revenue: $ 72,159


FF&E: Included

Inventory: $140,000

Established: 2017

Employees: 2 (Sellers)

Business Description

The Sellers quickly became successful after purchasing the business in 2017. She took on the creative side while he the sales, and business strategy side. Her creativity won awards and recognition while he landed jobs with home builders and built relationships with top realtors who understood the value of staging and making sure each listing showed well. The Company website is an extension of the quality of work; well laid out, attractive and highly informative. But it’s also a practical tool to bring in new business.

Services include staging vacant or new model homes (where buyers could purchase the property and the statement making home décor; Design consulting, Holiday decorating and working with property owners to refresh and declutter homes in preparation for sale. COVID restrictions have temporarily suspended the last two services. Working with online real estate concierge companies has also created new opportunities. Those companies front the costs of minor renovations and staging and recover fees from escrow at closing.

Real Estate Industry Statistics are compelling:

  • Sales – 85% of staged homes sell for 5-23% over the asking price.
  • After investing in Home Staging – homes sell faster. Staged homes have an average time on market of just 23 days.
  • ROI – with an average of 1% of the selling price invested in Home Staging, approx. 75% of sellers saw an average of 5%-15% over asking price realized.

Inventory is valued at $140,000 at trade cost. A detailed list of household furniture, accessories, decor and artwork, along with FF&E will be provided to qualified buyers. Business website and Inventory control software with a barcode system for furnishings, artwork, rugs etc., is included.

Detailed Information


Well-located commercial unit is 1,500 sq. ft. Buyer may decide to stay or not; subject to the landlord’s approval.


The real estate staging field is growing, but those in this creative industry are not often competing against each other for jobs. Yet. Those who do good work will be recognized and develop a stable of agents who refer them and a consistent pipeline of jobs.

Growth & Expansion:

Proven return on investment for home staging means those who can network well and maximize social media, will see lots of room for growth. Hiring an additional designer to get more work in the field at a time will generate additional revenue. Resuming networking efforts as soon as feasible will help with the company’s exposure and branding.


TBD if structure and terms are acceptable.

Support & Training:

Much of the transitional training will be done remotely and on a consulting basis as the sellers are moving.

Reason for Selling:

Sellers are moving to out of state to be closer to family.

Contact info

Pronova Partners

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